How to Assess your Agent's Performance and Ability
Category Advice
How to Assess your Agent's Performance and Ability
It's super important to be open and transparent with your Agent, and establish early on in the process if you are confident in their performance and ability.
When you, as the Seller has decided to give a sales mandate to your Agent, what will indicate how thoroughly the agent is operating, bearing in mind that the duty is to achieve the highest possible price in the shortest possible time, with the least inconvenience to the client?
1. The first and most obvious indicator is how long it takes the agent to put up for sale boards. In some cases, Agents actually neglect this task completely and, that is a sure warning that they are not operating on the urgency level that characterises all good Agents.
2. The Agent should also be able to show that their agency is giving the home meaningful exposure in the property website and social media space. Are they using a good photographer to get the best images, as well as a good artist to handle the layout and presentation? This exposure should be regular and ongoing until the home is SOLD. Quite often, agencies will settle for occasional advertising which is seldom effective.
3. If the Agent opts out of holding show days for any reason, it is a bad sign. In today's market, a newly-released home, should be given show days at least three out of four weekends in the first month and thereafter at least once a month.
4. It is also very important the Agent pre-qualifies potential viewers. Agents may try to impress the seller by bringing as many potential buyers as they can. However, a few discreet enquiries prior to the visit will often reveal one reason or another reason why the potential buyer will not qualify to buy the home he/she has asked to see.
5. An Agent should be judged by virtues such as punctuality, appearance and regular communication -The efficiencies and courtesies of any Agency demands that the Agent behaves in a thoroughly respectful, co-operative way towards the Seller he is working for. In an Agency, it is especially necessary that the Agent reports back to the Seller as often as possible. If the seller feels he is not kept in the loop, it is quite possibly a sign that the Agent is not giving the sale the attention it deserves.
6. Once a home has been put up for sale, how patient should the Seller be before beginning to feel that they are being let down by their agent? Every area and price bracket functions to its own norms and there is no one measuring formula. Confidence in your Agent and the Agency will ensure the best outcome.
We are confident our Agents will meet all your expectations, and will make the process a great experience for you!
Contact us and arrange a coffee date with an Agent, we offer a FREE VALUATION if you're thinking of selling!
Author: Marketing
